Activity Kits
Along with all of the marketing assets, we created a selection of different activity books and games for Hilton to use in their hotels to keep the families entertained during their stay.
Project Description
Hilton are more known as a hotel for business stays more than leisure breaks. They wanted to promote their hotels to be more family friendly and with the objective of increasing the amount of families who stay at Hilton Hotels. So they partnered up with the Dreamworks film “The Boss Baby” this gave them the perfect opportunity to showcase their family friendly side.
We were asked to design and create online and printed content to promote and make families feel more at home at Hilton. We produced all sorts of printed materials such as pull up banners, exclusive screening invites and a selfie stand to fit with the online social media campaign. While working closely with Dreamworks and Hilton we storyboarded and produced cinema ads which were shown countrywide.
We Mean Business
This project and brand partnership smashed its original objective by increasing the amount of families who stayed at Hilton. It was also shortlisted for Best Brand Partnership, 2017 Screen Awards and Best Integrated Marketing campaign, 2017 TTMAs.
Animations
Using the exclusive assets we were given by Dreamworks we edited and created multiple videos for Hilton from cinema ads that were shown across the country, to destination specific social media videos.
Client Intro
Hilton Destination Marketing create campaigns that look at creating and sharing breaks and holidays that are perfect for families.