Social Campaign
After seeing the engagement of The Boss Baby social media campaign we tried to replicate and improve. We did this by creating sharable interactions for visitors such as a selfie stand and carboard cut outs of the Incredibles family.
Project Description
Hilton had previously had amazing success with their first brand link up, when they partnered up with Dreamworks “The Boss Baby” film, so they decided to do it again but this time in superhero style. Hilton partnered up with Disney for one of their most anticipated sequels. After 14 years since The Incredibles was released the Incredible family were making a return and with the aim to get more families to stay at Hilton.
Similarly to The Boss Baby campaign, we were asked to design and create both printed materials and online content to help promote that “Kids stay and eat for free” at Hilton. Disney were also offering a £10 voucher to spend in their store for anyone who stayed at Hilton so we produced branded gift cards. Along with other marketing pieces that were in and around the hotels such as posters, leaflets and activity kits.
Super Success
As the Incredibles was such a smash hit, we had to create multiple language versions when it came to the digital assets such as, the internal email campaign, the Incredibles landing page and the animated social media videos.
Animations
Social media videos were again a huge part of our social media campaign. We created multiple versions with different messages and in multiple languages.
Client Intro
Hilton Destination Marketing create campaigns that look at creating and sharing breaks and holidays that are perfect for families.